ClickBank is red hot at the moment
I don’t know if you’ve noticed, but it looks like the ClickBank global gravity might top 50,000 for the first time in over 6 months.
As of February 8th, its sitting at over 49,423. And its trending UP:
Bare in mind, it was running at about 41,000 in the month of December – so that makes a total increase of almost 20% in gravity.
Now that’s a pretty big increase in the space of just a few weeks for a company that turns over more than $300 million per year (probably much more by now)
Now before we look at why the jump is so big, let’s look at how we arrive at that gravity number in the first place.
This is important, so please pay attention…
ClickBank Gravity: An Overview
Firstly, the above number is the total gravity of the all the products on ClickBank (from the #1 down to all those with just 1 gravity). The total gravity for our ClickBank top 100 affiliate programs is about one third of that entire number. Here’s a quick table to show you what I mean.
I’ve broken down the entire ClickBank hot 100 by the average gravity of the first ten products, then 11-20, etc. If you’ve got an Affiliate X pro account you’ll be able to look at all 100 products:
|Ranking for the ClickBank 100||Average gravity|
|TOTAL OF ALL AVERAGES||1,742|
|TOTAL, ALL 100 PRODUCTS||17,420|
Now here’s what we can conclude from this simple little graph…
ClickBank Gravity Is Winner Takes All
What’s should strike you here is that ClickBank appears to be “winner takes all” – ie. the 80/20 rule reigns supreme.
Not only do the top 100 products on ClickBank make up 35.25% of ALL the gravity on ClickBank. But the top 10 products make up almost 10% of all the gravity on their own.
When you consider that there are over 12,000 products on the site, that’s pretty scary.
Less than 1% of ClickBank vendors hold 10% of the gravity wealth.
Hell, this “winner takes all imbalance” even exists within the top 100 itself.
So the giants walk with even bigger giants. Take, for example, the #1 product (currently Mass Money Makers), which has a higher gravity (1,276) than products 8-10 (total of 1,192):
(Note: this gap was even bigger in January when Mass Money Makers had just set a ClickBank record for highest ever gravity. And the exact numbers might vary, but the basic “80/20″ rule always holds true).
When you go further down the top 500, the big differences in gravity start to flatten out – and fast.
For example, let’s look at the split across all 500 ClickBank affiliate programs:
|Hot 100 ranking #||Gravity|
Note how literally just 4 gravity separates #400 and #500… but over 1,000 gravity separates 1 and 100.
So what explains all of this? Well, we’ll look at that tomorrow.